Spotify is a digital music, podcast, and video service for accessing millions of songs
and other content from creators all over the world. Spotify Household and Duo accounts enable music for everybody under the same roof.
and other content from creators all over the world. Spotify Household and Duo accounts enable music for everybody under the same roof.
To help promote these practical plans, we worked in collaboration with Enigma to create
a playful, memorable and relatable campaign, celebrating the individualities of different household personalities.
a playful, memorable and relatable campaign, celebrating the individualities of different household personalities.
Our 3D approach allowed us to combine quirky characters with visual effects in a variety of diorama scenes that were modelled and textured from scratch. We brought it all together adding plenty of personality with super smooth and satisfying animation.
Credits
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Client — Spotify
Agency — Enigma
Design, 3D, Motion — Never Sit Still
Sound Design — Smith & Western
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Studio Director — Mike Tosetto
Agency — Enigma
Design, 3D, Motion — Never Sit Still
Sound Design — Smith & Western
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Studio Director — Mike Tosetto
Producer — Darcy Green
Project Lead — John Grist
Concept Development — John Grist, Bruno Borio
Look Development — Bruno Borio, John Grist
Character Development & Animation — Nancy Li
3D Modelling — John Grist, Bruno Borio, Craig Stubbs-Race
3D Animation — John Grist, Bruno Borio, Craig Stubbs-Race
Project Lead — John Grist
Concept Development — John Grist, Bruno Borio
Look Development — Bruno Borio, John Grist
Character Development & Animation — Nancy Li
3D Modelling — John Grist, Bruno Borio, Craig Stubbs-Race
3D Animation — John Grist, Bruno Borio, Craig Stubbs-Race
Sequences from the hero spot.
STREAMING BUMPERS
Short bumpers for YouTube preroll.
CHARACTER DESIGN
Character development: concept sketches, 3D modelling, final designs.
Character suite and poses.
Characters in photo frames.
ENVIRONMENT DESIGN
Colour blocking of 3D environments.
Concept sketches for layouts of diorama rooms.
Styleframes of diorama rooms.
VISUAL EFFECTS R&D
R&D for visualisation of various music genres interacting with diorama rooms.
Still of refined VFX visuals from final spot.
THANK YOU.
